Case by Case, by David Mastro Scheidt | Substack

Can a Zinfandel from Lodi and Russian River both receive 95 Points?

Come, let me show you

Aug 17 •

David Mastro Scheidt

Forget about Wine Education, we need Brand Education

Terroir versus Brand

Aug 10 •

David Mastro Scheidt

Where is the Tasting Room from 30 years ago?

Even winemakers go out and taste wine

Aug 3 •

David Mastro Scheidt

Food that doesn’t ‘Smile for the Camera’

Inspired by My Half Apulian Table on Substack

Jul 30 •

David Mastro Scheidt

Beyond the Romance: Run your winery like a business, not a passion project

3 Lessons you’ll never hear from the wine industry

Jul 27 •

David Mastro Scheidt

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Where is the Tasting Room from 30 years ago?

Aug 3 • David Mastro Scheidt

I just designed The French Laundry’s Wine Pairing Menu with Notebook AI

Jul 14 • David Mastro Scheidt

The Legacy Wine Media's Recipe: Old Money, New Winery, Instant Lead Story

Jul 20 • David Mastro Scheidt

Beyond the Romance: Run your winery like a business, not a passion project

Jul 27 • David Mastro Scheidt

Case by Case, by David Mastro Scheidt

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