Case by Case, by David Mastro Scheidt | Substack

Catfished on Substack: How an AI Bot pretended to be a Winemaker

When the prose is too perfect and the person is too polished

Nov 23 •

David Mastro Scheidt

From Mondavi’s Fumé to TikTok’s Jalapeño: Mastering Product Extension with Sauvignon Blanc

Sauvignon Blanc — 60 Years of Calculated Reinvention

Nov 16 •

David Mastro Scheidt

Why your winemaker isn’t Dalí

Where's my Nuclear Mysticism period?

Nov 9 •

David Mastro Scheidt

Cutting it Short: The Effectiveness of the Short Wine List

Brevity and curation lead to cash flow

Nov 2 •

David Mastro Scheidt

No Wine List? No Way

The latest restaurant trend that’s making wine even harder to order

Oct 26 •

David Mastro Scheidt

Most Popular

Where is the Tasting Room from 30 years ago?

Aug 3 • David Mastro Scheidt

The Psychology of "Cab Bro"

Aug 31 • David Mastro Scheidt

Shadow Wine Retailers: Suburban Country Clubs

Sep 14 • David Mastro Scheidt

Cutting it Short: The Effectiveness of the Short Wine List

Nov 2 • David Mastro Scheidt

Case by Case, by David Mastro Scheidt

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